Branding / Identity Development / Print / Publication / Signage / Event Collateral / Web Design
eightpointeight is a Regional Innovation and Small Business Conference. With 8.8 million people living regionally, this an opportunity for organisations in regional and rural communities to better understand, embrace, and take advantage of innovation and entrepreneurship.
The brief was to create an identity that was unlike most conferences, a unique brand that would catch the attention of small businesses, government and most importantly entrepreneurs. The wordmark not only represents the two eights but also the different sectors of the community coming together to discuss the future of work in regions.