Branding / Identity Development / Print / Visual System
Circle In is an online community that helps mothers navigate every step of their pregnancy, parental leave and return to work journey. A platform that provides relatable real life stories, practical advice and resources.
We created a brand identity and visual system that reflects that Circle In approach. The C icon loops around into itself to represent the journey and a pathway ‘circling in’. The palette and patterns are feminine, playful and friendly.