Sunday Collective
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Circle In

Branding / Identity Development / Print / Visual System

Circle In is an online community that helps mothers navigate every step of their pregnancy, parental leave and return to work journey. A platform that provides relatable real life stories, practical advice and resources.

We created a brand identity and visual system that reflects that Circle In approach. The C icon loops around into itself to represent the journey and a pathway ‘circling in’. The palette and patterns are feminine, playful and friendly.

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